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Shanghai Suning Appliance set layout “Golden Ring” – Suning Appliance, Mobile – Network Ap by hi joiney
Complete chain of 50 stores layout will accelerate the "100 store plan"
Suning
Set layout of Shanghai "Golden Ring"
Learned, Suning in Shanghai, 50 stores will be expanded store-opening this weekend, Jiading, Qingpu, this shop is the second year following the shop, three stores after Jinshan another two stores settled in suburban markets. Expected by the end of Shanghai Suning stores will reach 60 the number of the next 2-3 years to further speed the development chain, plans to open in 2010 and then 50, realized in Shanghai 100 store chain. According to report, due in 2005 opened a shop in a large shop operator Changning effect is remarkable, Shanghai Suning in August 2007 began the implementation of Blue Ocean Strategy, and eventually opened a series of large stores. Ling Guosheng, vice president of Suning Appliance, said 100 stores planned for the second half, will continue to receive priority in the strategy of a large shop, set layout "Golden Ring" to accelerate the "100 store program."
Speed up the chain of business processes of urban change
Rail transit construction and changes of Shanghai World Expo is the largest business opportunities in the catalyst to bring business chain has become the source for stamina. According to official statistics, in 2010, the city will have 11 Metro lines, a total of 280 stations in use, operating mileage of more than 400 km; day will take nearly 600 million passenger traffic. With the rail network layout and the formation of the city’s sense of distance interval will significantly weaken. Residents from the inside, the outer ring, outer ring suburbs will be very obvious trend of expansion, which led, the suburban ring of commercial development, there are many regional shopping district is bound to upgrade municipal business district, and the current trend has already begun show, the first half of operating data Suning, suburban store’s sales growth to urban growth rate of 1.5 times the store.
Ling Guosheng, vice president of Suning that "the city’s rapid development
Home Appliances
The development of strong retail momentum, Shanghai World Expo will bring business opportunities to be comprehensive and diversified. "Expert analysis, the entire structure from the view of Shanghai city, the construction of World Expo site will be the formation of Shanghai in the coming of a new city center. the formation of the new city center and the more the rise of future economic business district, as well as other commercial activities electric chain development opportunities. According to official forecasts, the 2010 Shanghai World Expo will have 200 international organizations, countries and enterprises to exhibitors, 7000 million tourists to visit. During this period, Shanghai will welcome 5.5 million foreign tourists. This heat wave is bound to bring an travel hotels, restaurants, entertainment and other industries flourished, electrical appliances as necessities of life, supporting all areas of infrastructure, demand enormous amount. At the same time up to 6 months during the World Expo will be held,
Mobile
,
Digital
3C consumer electronics such as the demand will also surge.
It is understood that Shanghai Electric in 2007 the total retail market size of over 300 million, industry experts predict, the next three years, Shanghai Electric will total market size of more than 10% per year growth in 2010 will total more than 400 million, home appliance chain industry ushered in a new round of development opportunities.
Suning set layout "Golden Ring"
Urban development based on confidence and expectations set at the beginning of Suning in Shanghai three years the number of stores to 100 of "one hundred shops plan." Which in the inner circle of high population density in the number of stores will reach 10 (now 7), the main distribution point of the core shopping district municipal level; in between the Central to 25 (now 10), in the outer room to 30 (now 14 home), the main chain of distribution points for the orbit transfer, a large residential community, emerging economies, business district, the future economic circle; Outer Ring Road and the suburban ring outside the reach of 35 (now 19), the main distribution point close to the rail line or traffic trunk Road, the main business cycle.
Consolidation of both the inner edge, the number of additional flagship stores in the loop to speed up the outer ring, the development of rural Link 2008-2010 Suning chain thinking has become the main directions. Rapidly growing commercial city in the ring as the "Golden Ring", has become diluted commercial density of the inner main ring. Such as the northern section of the True North Loop business circles, in the western part of the outer ring Brilliance West Shopping Mall, in the eastern part of the Yangpu Yangpu loop business district, with the world-famous brand gradually settled, more complete commercial activities has been the narrow domain model business center business center to the WAN-based transformation is the flagship store opened up very large key areas.
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