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China’s small household electrical appliances real “peak year” has not yet arrived – s by liujianwu

Reporter: toaster, toasters, toaster,

Coffee

Pots of this kind of Western-style small home appliances, the current usage of the Chinese family is not very high, that is how to do the North American electrical appliances for consumers to accept and love these Western-style small appliances it?

Wang Na

new: With the improvement of living standard, improve the quality of life also followed and improved.

ACA North American electrical appliances small home appliances market in the high-grade

Brand

Is taking the brand + differentiation line, we are advocating "creative perfect life" is to make consumers feel the ACA North American appliance brand in personalized features and respected fashion exquisite way of life. We do small household electrical appliances industry innovation catalyst, more to do high quality of life advocates.

To achieve these two objectives, we must allow more consumers to understand our brand and our products, to understand and then use our product after using a product after using other products, after use of a also want to continue to use. In a word, that is, the greatest impact on consumers, focusing on attracting target consumers, stimulate consumer the greatest degree of impulse buying.

Reporter: You said that these seems to be fast moving consumer goods distribution concept? This is not, and you have 500 in the world, fast moving consumer goods company about? These also apply to small appliances you?

Wang Na New: Yes, not only for, but proved very successful. From the marketing point of view, the new product strategy is to expand the use of people as much as possible the scope, greater use of population frequency of use. Currently, ACA has cooperation with all kinds of fashion media, through the media to

Public

Promote our products, promote a kind of fashion, fine, high quality way of life, readers learn not only about our products and brands have the opportunity to free use of our products. After use and will have to buy other goods and to his side single-family and friend the chance. Meanwhile, our products are equipped with the appropriate recipe.

Current experience economy is sweeping the world’s fourth economic wave, in the end, we invoke this concept, advocated by the Experiential Marketing: daily live demonstrations of various products, consumers continue to introduce our products, introduce our products to the consumer’s life easier. Currently ACA in the country

Sell

Network has covered 66 cities, more than 640 outlets.

Reporter: Are you on how China’s small household appliance market, see, ACA in 2006, what new initiatives?

Wang Na

New: small home appliances home ownership rate is a sign of improved living standards, China’s small household appliance market showed good growth. Oven about 60% of current annual growth rate, the estimated annual sales of electric kettle to 800 million units. The coffee pot, bread, yogurt machine rapid growth of these emerging products are gradually being accepted by the public, are very popular, each category with more than 30% per year growth rate.

Although our small household electrical appliances industry developed rapidly in recent years, but the real "peak year" is still the next one to two years. Currently, small household appliances market

Competition

Becoming more intense, small household appliance market, the brand, scale and order of are not optimistic. According to statistics, the national manufacturer of small household appliances up to nearly ten thousand, in addition to smoke, stove,

Water heater

So take shape, the largely state in disordered competition, while supporting half of China’s small household appliance market, most are "screwdriver factories", which is bound to impede the orderly development of the industry.

But the huge market space and disorderly competition in the market, just to the North American electrical appliances such as the ACA Group specializes in fighting international brands offer the unique market opportunities. North American Electric ACA listed on the New Image of small household appliances market is to be

Leadership

China’s small household appliance market, international brands, is no doubt that supply and demand, timely contrast, rely on a strong background and international brand marketing idea, and intelligent products, opportunities and challenges in this market a go.

Recent North American Electric ACA will have a lot of new products. ACA North American appliance market will be strong into the kettles, but also will enrich the coffee maker, oven and other product lines, introduce more new products to meet consumer needs. In addition, ACA will soon enter a comprehensive

Health

Product line, providing fitness and healthy range of products.

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