Dryer Sales

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Dryer Sales

How Your Company Looks From Outside (INC)

Do you know how a client, prospect, potential hire, or member of the media
really experiences your company? You need to find out now.

**Have you ever walked** in your customer’s shoes? Have you really experienced
your organization in every way a potential audience member might? Or, do you
rely on quantitative market research, competitive intelligence, and your gut
instinct to tell you what course to chart and what brand promises to make?

If you’re like three-quarters of the 75 Inc. 500 chief marketing officers I
recently surveyed, you’ve never experienced your brand from the outside in.
You’ve never gone online to check how easy (or difficult) it is to find
relevant information and make a decision. You’ve never ventured into a
retailer that offers your wares and asked a sales representative to show you
washer-dryer combinations for less than $800. And, I guarantee you’ve never
gone to the chat rooms occupied by college students thinking about a career in
your industry and listened to what they had to say about your firm in
particular.

You’ve also probably never asked a close friend or confidant to play-act the
role of prospective customer or employee and either …

INC

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